There are over 1.4 billion users of iOS as of 2019 with that number growing daily. And not only does Apple have a continued rising share of users, but they also have one of the most popular platforms for Podcast discovery worldwide.
We all struggle with cross-promotion. Marketing quality content to rise above the noise is hard work.
And if you have a Podcast and are looking for the easiest way to promote your it directly to iOS users, I have got an AMAZING hack for you, and it's using Apple's "Smart Banners" re-purposed for Podcasts.
Apple released a 'one line of code' approach years back for App developers to promote their apps. And these are really slick because the action switches from VIEW to OPEN once you have the app installed to make it feel incredibly personal.
For 7 major iOS versions now, iOS users have been conditioned to see and trust these banners, knowing what they get....
It's still dark out and your alarm breaks the silence announcing a new day.
You've had hours of peace and silence to recharge your mind, preparing you for this moment. You glance at your phone to check the time, only to see a barrage of push notifications.
Little did you know, things were looking up for that first 15seconds, but you're screwed, and so begins another day to battle the uphill struggle of the internet.
You're not alone, we all suffer from information overload. However, 2019 has trended in a direction we didn't all see coming... rage.
You check the news only to be distraught by the local messes you live in and around.
You peek at Twitter and can't understand why 4,000 tweets are debating whether a hot dog is a sandwich, only after seeing hundreds of angry GIFs about the latest political opposition to one more thing we'll all forget about in a few hours.
And of course, checking Facebook will make...
-A friend came up to me yesterday and said, "Jim, I just don't know if my website is ready "for all the mobile traffic that I'm starting to see.
"It looks okay on my phone, "but can you look at it on your phone?"
And it got me thinking. It's really important that we have this conversation about being mobile-ready.
Here are some reasons why I truly believe that we need to talk about this. Because realistically more people than ever access some research on their time now. Not typically on a desktop device, they're on their handheld device. Google even recently moved towards a mobile-first search index. That means that they're not even looking at the desktop version of your site anymore, they're only looking at how it shows up on your mobile phone.
And when we take a step back and we look at the global trend, all of the numbers are showing that mobile traffic is simply on the rise. It's more accessible, it's easier for the end-user, and it doesn't require the big purchase as it used...
When I say the words SEO, does that strike fear into your heart, or are you actually prepared for what that means for you and your business?
I want to tell you about the three biggest topics of SEO that you can take advantage of right now to better understand, and better prepare for an evergreen source of traffic to come and find you for years to come.
The first topic is content.
Everybody says content is king, in my book, content is king, queen, the entire royal family. The quality of content that you publish online depicts everything from this point forward. Long are the days where you can publish short little blog posts, just talk about the sandwich that you ate for lunch, the way that you walked the dog, and expect to actually be found as a source authority or a titan in your industry. Now, it's imperative that you publish quality definitive content, over 1,200 words, and the quality of content that you publish online will be the linchpin to your success from...
Are you struggling with your email deliverability? You keep sending email to your customers or your team, but you're just not seeing it get into inboxes or getting the open rates you deserve? I have 3 step-by-step tips that I know are going to drastically improve your email deliverability, so you can get your message out into the world.
Update: The current running total is over $5million and growing weekly! Full list below.
You've heard it in the news, on forums and probably been sitting around the dinner table where the subject has come up. It's complicated by design so it's execution and potential can be simple.
Best presented by the creator themselves:
Bitcoin is a peer-to-peer version of electronic cash that allows payments to be sent directly from one party to another without going through a financial institution. The network timestamps transactions by hashing them into an ongoing chain of hash-based proof-of-work, forming a record that cannot be changed without redoing the proof-of-work. – Satoshi Nakamoto
IOW, its a middle finger to the middle man (ie: Banks, VISA, etc) and bridges the value of cash transactions with the efficiency of digital, and everything is publically recorded via the concept of "the blockchain".
And while it's volatility is crazy, a...
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