There are over 1.4 billion users of iOS as of 2019 with that number growing daily. And not only does Apple have a continued rising share of users, but they also have one of the most popular platforms for Podcast discovery worldwide.
We all struggle with cross-promotion. Marketing quality content to rise above the noise is hard work.
And if you have a Podcast and are looking for the easiest way to promote your it directly to iOS users, I have got an AMAZING hack for you, and it's using Apple's "Smart Banners" re-purposed for Podcasts.
Apple released a 'one line of code' approach years back for App developers to promote their apps. And these are really slick because the action switches from VIEW to OPEN once you have the app installed to make it feel incredibly personal.
For 7 major iOS versions now, iOS users have been conditioned to see and trust these banners, knowing what they get....
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